SEOUL
KR
METAPHOR SEOUL & AL SEASON aims to produce a third result through collaboration between French, Japanese, and Korean products that pursue various values and Korean artists who work with various themes and materials. The brand's unique story is planned to showcase various forms of collaboration from objects to videos, photos, and performances through the exhibition. Above all, I hope that the story of the brand will be enjoyed as a gift for others and myself.
Inspired by the traditional beauty of Korea, nature, distinct four seasons, elegant architectural structure, and simple clothing life, it is produced. We present a variety of lifestyle collections such as beautiful designs, useful household goods, furniture, and clothing. It is a collection that connects works and products produced through collaboration with artists to domestic and foreign companies and brands. It is produced through collaboration with artists belonging to Brand. We introduce a collection that reflects the value of the work and the artist's color while reflecting the practicality that consumers want. We introduce domestic and foreign brands that match the value of brand through our own channels. Starting with Japan, we are planning to display and sell it in various countries such as America and Europe.
AL_SEASON
Brand
AL_SEASON is a brand that presents its lifestyle as various culture contents inspired by Korea’s beauty of nature and distinct four seasons. (Est. 2018.)
METAPHOR 32
Gallery
METAPHOR 32 was founded in 2018 at the artist residence "STUDIO AAST" in Haebangchon, and expanded and relocated from Pyeongchang-dong, Jongno-gu to "METAPHOR32 Gallery" in 2021. Based on the collaboration under the slogan "CREATIVE WORK IS PLAY," it was launched to encourage unique artistic and cultural activities of contemporary young creators. Various exhibitions and events are presented under the keywords Five-senses, Co-work, Persistence, and Form.
METAPHOR SEOUL
Creative Studio
METAPHOR SEOUL is a creator group led by brands and artists based in Seoul-Paris-London. It was started to create new things in terms of design, art, culture, and marketing, and to present the pleasure of the act itself of giving value, and to make it a culture. Through projects that combine high-quality fashion and art contents, we will carry out activities such as new product development, space planning, and visual directing.