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METAPHOR

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  1. Kim Miyoun
  2. Lee Jaeseung
METAPHOR SEOUL is a creator group led by brands and artists based in Seoul-Paris-London.  It was started to create new things in terms of design, art, culture, and marketing, and to present the pleasure of the act itself of giving value, and to make it a culture. Through projects that combine high-quality fashion and art contents, we will carry out activities such as new product development, space planning, and visual directing.



1. Kim Miyoun / Sculptor


2. Lee Jaeseung / Designer

Lee Jae-seung, born in 1994, is a designer who explores the point between practicality and symbolism with the philosophy that there is content in the form. He majored in fashion design and ran a fashion brand called "Nonmainstreamer" and a young artist organization of the same name under the mission of "non-mainstream with each unique personality is the mainstream." In addition, he has accumulated a career related to product development from commercial space management. Currently, he is a member of METAPHORSEOUL, exploring various materials and continuing his design work, and expanding his field of work by planning/directing urban exhibitions.