Creative Work is — Play, 5Senses.
“Creative work is play.”
(Director Kim Miyoun)
The story of the AL SEASON aims to produce a third result through collaboration between French, Japanese, and Korean products that pursue various values and Korean artists who work with various themes and materials. The brand's unique story is planned to showcase various forms of collaboration from objects to videos, photos, and performances through the exhibition. Above all, I hope that the story of the AL SEASON will be enjoyed as a gift for others and myself.
Inspired by the traditional beauty of Korea, nature, distinct four seasons, elegant architectural structure, and simple clothing life, it is produced. We present a variety of lifestyle collections such as beautiful designs, useful household goods, furniture, and clothing. It is a collection that connects works and products produced through collaboration with artists to domestic and foreign companies and brands. It is produced through collaboration with artists belonging to Al. We introduce a collection that reflects the value of the work and the artist's color while reflecting the practicality that consumers want. We introduce domestic and foreign brands that match the value of AL easily and interestingly through Al channel. Starting with Japan, we are planning to display and sell it in various countries such as America and Europe.
BRAND VALUE CHAIN &
HIERARCHY
HIERARCHY
al_ is a brand that presents its lifestyle as various culture contents inspired by Korea’s beauty of nature and distinct four seasons. (Est. 2018.)
- Gavrilo Princip’s last grocery list written
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The time that alligator ate that fish
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When the Yongzheng Emperor found that weird dust bunny under his throne
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The great earthquake of Alexandria
- The invention of expectation in literature
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When the heaviest cacao fruit fell in Takalik Abaj
- Animesh eats his first Fly Agaric mushroom